Pita Jungle’s brand revolves around playfulness, art, and health. I embodied those three key factors through my animation technique, drawing style, and creative direction.
Creative Direction
Motion Design
Sound Design
Photography
Character Animation
Pita Jungle’s brand revolves around playfulness, art, and health. The digital and online videos below embody those three key factors through the animation technique, drawing style, and creative direction. The drawing style emphasizes the illustrated art forms seen throughout their brand and within their restaurants. The animation technique is rudimentary to invoke the neighborly and hand-crafted personality they have cultivated over the years. For the creative direction, the videos show off a fun and other-worldly essence while staying true to who they are.
I was responsible for the animation, sound design, and photography. I worked alongside my creative director to develop the creative direction for these pieces. Included below are a few behind-the-scenes shots of how I photographed the burger in the “Release The Kafta” video.
I created the video above for Pita Jungle’s social media accounts. I wanted to tie in the styles seen throughout their other videos and within their branding while telling a fun, quirky story.
