Create Captivating Commercials for a Luxury Product

I spearheaded Tier 2 Automotive campaigns for Acura. Some of my clients included: Acura of Hawaii, Northern California Acura Dealers, South Florida Acura Dealers, Southern California Acura Dealers, Oregon Acura Dealers, Nevada Acura Dealers and Peoria Acura Dealers. Creating content for multiple locations requires a vast amount of market research and analysis to ensure each campaign is unique to its local audience.

My Role:

I was responsible for creating creative concepts and campaigns for all markets. I wrote scripts for TV, digital/online video and radio spots. I scouted, managed, and coached voiceover artists from across the country. Since my work also spanned across multicultural markets, I translated and created Spanish versions of several campaigns. I mentored and managed Jr. Motion Designers and assisted on their projects. I was responsible for all motion graphics, video-editing, and sound mixing (VO, music and SFX).