Engage Audiences Across the Country

I created Tier 2 Automotive Commercials for digital video, broadcast TV, and radio. My work spanned several different clients and locations. Some of my clients were; Las Vegas Honda Dealers, Southwest Honda Dealers, Western Washington Honda Dealers, Oklahoma Honda Dealers, North Georgia Honda Dealer and Maine Honda Dealers.

Being responsible for several regions involved in-depth market analysis and research. For example, while researching the North Georgia market, I discovered a split community. The population was evenly divided between urban and rural environments. Their music tastes were also distinct, with one group preferring hip-hop while the other favored country. Applying this data, I realized I needed a duel-market approach. I worked with a music producer to create the North Georgia Honda Dealers jingle in one of the videos below. The jingle’s appeal is based on a shared love for North Georgia, a unifying theme for both communities. It also features elements of both country and hip-hop music.

My Role:

I was responsible for creating creative concepts and campaigns for all markets. I wrote scripts for TV, digital/online video and radio spots. I scouted, managed, and coached voiceover artists from across the country. Since my work also spanned across multicultural markets, I translated and created Spanish versions of several campaigns. I mentored and managed Jr. Motion Designers and assisted on their projects. I was responsible for all motion graphics, video-editing, and sound mixing (VO, music and SFX).

‍

‍