Understand First. I believe in finding out the why before I start working on the how. I help define business objectives and develop ideas that captivate across multiple mediums.
Evidence Leads to Solutions. Utilizing qualitative and quantitative research methods, I uncover end-user needs, motivations, and context of use. I use this data to inform exceptional design.
Engage and Communicate. By identifying the ideal target audience, I layout the perfect story and bring it to life through engaging visuals, copywriting and motion.
Define Who You Are. To develop your visual & verbal identity, I analyze your aspirations, differentiating factors, mindset and client-base to form a brand that cannot be ignored.
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Hi, my name is Lauren Smith. I am a creative professional currently residing in Arizona. I graduated from Ohio University in 2017 with a degree in graphic design and a minor in marketing. I have extended my learning post-graduation and have a UX certificate from Nielsen Norman Group and an Advanced Google Analytics certification. I am always eager to learn more.
I have created work in a multiple industries and have utilized a variety of skills. I have experience in UX/UI design, motion design, video-editing, copywriting, photography, animation, strategy, and more. I believe that the only limits on one's capabilities are the limits you provide yourself.
View my resumé here.
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Lauren has done an amazing job at Zion & Zion. Her ability to adapt and provide great client work is exceptional. She produces great work and is always pushing herself to new techniques and processes. She is great at receiving feedback and providing feedback to others.
After working with Lauren on design projects for several years, I can say without a doubt that she has a unique natural ability as a designer and creative. She is highly effective as a communicator, researcher, and project manager. Lauren brings positive energy and ideas to collaborative work, responds to feedback quickly and effectively, and brings out the best in the people around her. She has clearly mastered an array of design processes in a wide range of media. I cannot emphasize enough her strength as a design professional.
Lauren's technical skills and innate design talent far surpassed my expectations of an intern. She hit the ground running, took on several of her own projects with little guidance, all while using eLearning software that she taught herself along the way. I highly recommend her for any position she sets her mind to!
